Social Media for Business
1) Introduction and Role of Social Media in business:
Definition
of social media:
Social
media is the collective of online communications channels dedicated to
community-based input, interaction, content-sharing and collaboration. (Rouse, 2017)
Social
media are of different types. Some common source of social media we all use in
our daily lives are:
- YouTube
- Linked in etc.
There
are millions of active users using social media on daily basis. So, for
business world it look like millions of target customers. In other words,
successful business marketing strategy is that how easy you contact with your
customers and share information about where, when, how and the things are.
Social media = users (target customers) =
business
It’s
all about marketing of product using social media that is selling of good and
services through marketing of product on social media. For example, if you use
Facebook, You Tube etc. There are lots of Advertisements which pop up on screen,
if you click on them it will link you directly to their Website. Today almost
every company is spending on social media marketing they know where they can
find and reach their customer. From the customer prospective social media is a
sources of information but today it’s changing to e-Market. They easily come to
know about new products and services, promotion and discount. Customers can
rate and reviews about the company and products which decide the image of
companies. (Bosari, 2012)
Is it free for customers?
In
this world nothing is free. We all know time is money. From customer view, we
spend time on social media for time pass and many more reason but indirectly
they are doing job for social media by going active on social media website and
apps. So, we can say nothing is free. Today social media play an important role
in business marketing strategy. Moreover, it become source of information for
customers as well as for business.
https://www.youtube.com/watch?v=a949jCX23Tg&feature=youtu.be
References:
Rouse, M. (2017). TechTarget.
Retrieved from whatls.com: http://whatis.techtarget.com/definition/social-media
Bosari, J. (2012,
august 08). Forbes. Retrieved from Forbes.com:
https://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-business-world/#639ad14b6fd6
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